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Main Street storefronts fill up as downtown revival gains momentum

Six new businesses have opened downtown this year, and owners say foot traffic is the best they've seen in a decade.

By Hannah Wells · October 26, 2026

Main Street storefronts fill up as downtown revival gains momentum

Walk down Main Street on a Saturday and you'll find something that was rare a few years ago: crowds.

Six new shops and restaurants have opened since spring, filling storefronts that sat empty through the pandemic. Owners credit festival visitors, a growing university and a renewed habit among locals of shopping close to home.

The city's downtown committee plans to add benches, planters and string lights along the corridor before next summer.